Travel trade and groups

Liverpool's newest attraction, Strawberry Field is now open to the public and welcoming group visits.

Strawberry Field, the site immortalised by John Lennon in The Beatles hit, ‘Strawberry Fields Forever’, opened its iconic red gates to the public for the first time in 2019. Previously the site of a Salvation Army children’s home where the young John Lennon played in the grounds, it will now serve as a unique addition to Beatles tourism. Complete with a visitor exhibition, community café, shop, gardens and - at its heart - a Steps to Work programme.

Remaining true to the tradition of giving young people every best chance to succeed in life, Strawberry Field is perpetuating this legacy of care and support through the new Steps to Work training hub for young people with learning disabilities and other barriers to employment. The Strawberry Field site weaves together educational, cultural, heritage and spiritual elements in one site to continue inspiring future generations to come.


Strawberry Field ticks all the boxes for today’s traveller

  • Totally unique and authentic
  • A total immersion experience with specialist media guide, also now available in French, Spanish, Brazilian Portuguese and Mandarin!
  • Strawberry Field is where John Lennon played as a child and where the roots of the song are found. It opens a window into Lennon's childhood
  • Responsible tourism - supports the training of young adults with learning disabilities and other barriers to employment


Group features

  • Groups are parties of 10 or more 
  • Limited number of group 'garden only' tours available
  • Group organiser/leader admitted free of charge
  • Coach drivers and group leaders receive a free hot drink 
  • Groups can spend anything from 1 – 1.5 hours exploring exhibition, shop, gardens and café
  • Dedicated staff to organise all aspects of your visit 
  • Coach drop off at site
  • Local coach parking - There is a lay by at the gates where coaches may pull in and drop off visitors, coaches must then leave this lay by to park elsewhere. We recommend driving down Beaconsfield Road, turning left at the traffic lights and continuing down Menlove Avenue past the residential area, 400 yards on the left. We'd recommend coaches pulling up in this area, but we ask that you please be respectful to our neighbours when doing so. 


Average duration

1 hour-1 hour and 30 minutes


Opening times

Summer (1st April to 31st October)

09:00-19.00 (last admission 18:00)

Winter (1st November to 31st March)

09:30-17:00 (last admission 16:00)


Additional information

Strawberry Field is closed on December 25th, 26th and January 1st each year. 


Public prices (2019/20)

Adult £12.95
Student £8.00
Senior £8.00
Child (age 5-16) £8.00
Child (under 5)* Free
Family (2 adults and 3 children) £35.00
Drivers, leaders and carers Free


VAT/purchase tax is inclusive.

*All children must be accompanied by an adult.

Fully commissionable to the travel trade, groups and FITs. Please contact our Travel Trade Consultant, details below.



Beaconsfield Road,



L25 6EJ

Strawberry Field is a 20 minute taxi ride from Liverpool city centre and a short walk around the corner from Mendips (John Lennon’s childhood home).


Latest press releases:

Available on our website.


Further references: 


For travel trade commission rates and bookings please contact:

Ginette Goulston-Lincoln, Travel Trade Consultant


Tel: +44(0)20 7923 0807 or +44(0)7958 448 002

All groups must be pre-booked in advance via email: Please note, groups of 20 plus will be split to ensure ease of access into the exhibition.



To receive further information including brochure copy, images and a presentation, and our newsletter with the latest updates, please fill in the form below.

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“I truly believe this is a wonderful and important project.”

Peter Hooton, Chair of the Beatles Legacy Group