Travel trade and groups


'Gates Open for FITs and Groups'


Our iconic red gates are open for good. To book tickets in advance click here. 

Ginette Goulston-Lincoln, our travel trade consultant is on hand to discuss your travel programmes for groups and FITS for 2023/2024 and beyond. Please contact Ginette on or +44(0)7958 448 002. 

Tickets and pricing

Until 31 March 2024

Visitor Experience Strawberry Field, Liverpool

Public Rates

Pre-Booked Groups








Fully commissionable to the travel trade, groups and FITs. For special travel trade commission rates and flexible bespoke packages for FIT/group bookings and to arrange contracts please contact Ginette. Terms & Conditions apply. We offer flexible booking arrangements.VAT/purchase tax is inclusive. 

  • Students under 16 years and children are admitted free with a paying adult. All children must be accompanied by an adult.
  • School/high school groups are charged at the concession rate
  • Drivers, leaders and carers are admitted free of charge
  • All groups must be pre-booked. Admission rate includes media audio guide available in English, Brazilian Portuguese, French, Mandarin and Spanish


Strawberry Field is arguably one of the most advanced attractions in accessibility in the UK and we are open and accessible to everyone, thanks to a number of impressive features. Features include new tours for the visually impaired, equipment to support the hard of hearing, full wheelchair access, a changing places toilet of 12 square metres and all video content has added captions. 

Find out more here and contact us if you'd like to discuss any specific needs.


Additional information

Opening hours

Please see plan your visit for up-to-date information on opening hours and closures.

Average duration: 1 hour - 1 hour and 30 minutes

About Strawberry Field

Strawberry Field, the site immortalised by John Lennon in The Beatles’ hit, Strawberry Fields Forever, opened its iconic red gates to the public for the first time in September 2019. Previously the site of a Salvation Army children’s home where the young John Lennon played in the grounds, it now serves as a unique addition to Beatles tourism. Complete with a visitor exhibition, café, shop, gardens and – with responsible tourism at its heart - the Steps at Strawberry Field programme that works to continue the tradition of giving back to the local community. 

Strawberry Field, one of The Guardian’s Fab Finds of the Year (Dec 12 ’19 Guardian Travel), was also recognised as one of the best-loved attractions in the UK when announced as Tourist Attraction of the Year at the inaugural inews Staycation Awards November 2019 and was commended in the Neighbours and Employees category for WTM Responsible Tourism Awards 2020. The Strawberry Field site weaves together educational, cultural, heritage and spiritual elements in one site to continue inspiring future generations to come. 

We look forward to discussing your requirements.

Responsible Tourism

Steps at Strawberry Field comprises of four person-centred programmes offering employment, work experience, volunteering and training opportunities to young people across the local Liverpool City Region. Remaining true to the tradition of giving young people every best chance to succeed in life, Strawberry Field is perpetuating this legacy of care and support through these programmes which include the Steps to Work training and work placement programme for young people with learning difficulties and other barriers to employment. 

By visiting Strawberry Field, your groups and FITs are directly contributing to our community work.

Visitor Highlights

'Imagine' Piano


The renowned Imagine piano is a monumental piece of musical history and fortunately chose Strawberry Field as its temporary home in October 2020. Since its arrival, we have welcomed thousands of visitors through our doors to witness the world-famous piece of memorabilia in real life. On loan from the estate of the late George Michael, the Imagine piano is a must-see for any music lover. Purchased by George Michael in 2000, it was always his intention that the precious musical instrument should be returned to Liverpool to be enjoyed by people in John Lennon’s home city, making the loan a real homecoming for this great piece of musical history.



The exhibition, cafe and gardens

Strawberry Field is a totally unique and authentic experience that offers a window into John Lennon’s childhood and the origins of one of the most loved and recognised Beatles songs of all time. The award-winning attraction is also home to beautiful tranquil gardens, offering a leafy oasis for visitors looking to relax in nature and escape the rush of the city’s streets and the everyday stresses of life. What can you see at the exhibition?

  • Archival footage, photographs and timelines to showcase the history and heritage of Strawberry Field and the story of John Lennon.
  • The original iconic Strawberry Field gates, housed in the garden.
  • A chance to escape into the historic gardens, where a young John Lennon played as a child.
  • Included in the exhibition are interviews with John Lennon’s sister Julia Baird, who is Honorary President of Strawberry Field, alongside a moving testimony from those who lived, worked and played at the site.
  • Specialist media guides to totally immerse guests through the exhibition and gardens, available in French, Spanish, Brazilian Portuguese and Mandarin.
  • The ‘Imagine More’ Café, a welcoming indoor and outdoor space that offers delicious dishes made with ingredients sourced from local producers.
  • Looking to the future, Strawberry Field has planning permission for the installation of a uniquely designed bandstand in the gardens. 

Looking toward the future, construction is in progress at Strawberry Field to build a bandstand in its gardens. The concept and design needed to be unique and synonymous with John Lennon and his connection with Strawberry Field, the Beatles’ link through ‘Strawberry Fields Forever’ and the traditions of The Salvation Army. 

‘Strawberry Fields Forever’ was written by John Lennon and released in February 1967. A couple of months later The Beatles release Sgt. Pepper’s Lonely Hearts Club Band album. In the centre of this album sleeve design was the Sgt. Pepper bass drum. A bass drum is also one of the emblems and traditions of a Salvation Army band.

The bandstand will be modelled on the theme of a circular bass drum and will stand proud at 8.5 metres in diameter and 4.23 meters high. We have exciting plans in the pipeline at Strawberry Field and we can’t wait to include all visitors in our future, providing events and activities for those living locally to use and those visiting from around the world.



Group Features

  • Groups are parties of 10 or more. 
  • Group organiser/leader/driver admitted free of charge
  • Coach drivers and group leaders receive a free hot drink
  • Groups can spend anything from 1 – 1.5 hours exploring exhibition, shop, gardens and café
  • Dedicated staff to organise all aspects of your visit
  • Private tours are available on request
  • Team assisted media guided tour available on request. Before your group’s visit please give us notice if you have anyone in your group who requires assistance with a device lead tour.
  • Coach drop off / pick up at site
  • Local coach parking is available. Visitors can be dropped off via a lay-by at the gate, however, coaches must park elsewhere. We recommend driving down Beaconsfield Road, turning left at the traffic lights and continuing down Menlove Avenue past the residential area, 400 yards on the left. We ask that you please be respectful to our neighbours when parking 




Beaconsfield Road, Woolton, Liverpool L25 6EJ

Strawberry Field is a 20-minute taxi ride from Liverpool city centre and a short walk around the corner from Mendips (John Lennon’s childhood home). We are currently working on a self-guided walk of the local area of Woolton. Any questions please let us know.

"It’s a wonderful idea that The Salvation Army is going to cultivate youngsters in the precious soil of Strawberry Field."

Julia Baird, Honorary President